Weibo Data Says Tesla Is Red Hot In China

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By Galileo Russell (@gali130). Disclosure – The author has no position in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

Weibo, China’s version of the popular social networking site Twitter, has some great data available.

At Eywa we’ve always been interested in Tesla as a naturally disruptive technology company, and particularly in how it will far within China’s soaring luxury auto market. We generally use social data as a forward indicator for brand prowess in a individual region. As a result, Eywa has been tracking Tesla’s Weibo followers intermittently for some time. About a month ago I noticed a major jump in Tesla’s followers, and decided to track progress on a weekly basis thereafter. Below are the results.

Screen Shot 2014-03-04 at 5.27.07 PMScreen Shot 2014-03-04 at 5.27.23 PM*Last data point is on Feb, 28th, 2014

As you can see Tesla’s Weibo followers have soared by 18% in just the past three weeks. In…

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