Weibo, China’s version of the popular social networking site Twitter, has some great data available.
At Eywa we’ve always been interested in Tesla as a naturally disruptive technology company, and particularly in how it will far within China’s soaring luxury auto market. We generally use social data as a forward indicator for brand prowess in a individual region. As a result, Eywa has been tracking Tesla’s Weibo followers intermittently for some time. About a month ago I noticed a major jump in Tesla’s followers, and decided to track progress on a weekly basis thereafter. Below are the results.
As you can see Tesla’s Weibo followers have soared by 18% in just the past three weeks. In…
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