The government is supposed to support small business.
One of the regularly debated topics is government’s role in the startup community. According to the Bolder Thesis, successful startup communities have to be entrepreneur-led, and not government- or nonprofit-led. A common government initiative is to try and help with capital (see the Invest Georgia Fund). Except more capital doesn’t create more investable opportunities. More successful startups creates more investable opportunities.
There’s one immediate way government can help the startup community: connecting local businesses with entrepreneurs. Customer acquisition is the number one challenge for startups. Local businesses, especially larger employers, actively work to maintain strong ties with the government to help keep the region moving forward. These relationships between government and influential employers are perfect to parlay into a “Buy Local” campaign.
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